Rave Rockers SEEK IRONY to Re-Release New Album
Tech N' Roll via UDR Music on July 29, 2016
Pre-Orders for Tech N' Roll Coming Soon
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After witnessing the original release of what most consider Tel Aviv-native and now Austin-local electronic rock band SEEK IRONY's breakout album, Tech N' Roll, legendary rock label UDR Music has signed on to re-release it in its full glory on July 29, 2016. Boasting a heavy rock and electronic mixture with an alternative rock edge, SEEK IRONY is poised to join the ranks of genre-fusing greats like Rammstein, Nine Inch Nails, Rob Zombie and others with Tech N' Roll.
Upon its initial release, Tech N' Roll became a raging success in underground rock communities internationally, and SEEK IRONY
built further upon a history which had already seen them headline
festivals in Tel Aviv and Haifa, Israel as well as feature as a showcase
artist at the South By South West Music Festival in 2014.
Tech N' Roll
is chock full of loud, live and explosive musical energy. Lyrically,
the album touches upon topics ranging from technological influences on
society and foreign politics, but doesn't forget to have fun with
fan-favorite anthems.
"The
music is a process that we all contribute together, some songs are more
guitar based in their nature, some are more electronica based," says founding member and vocalist Kfir. "Lyrical
topics vary. Some are political, like "Ravelution (Push)" for example,
which was inspired by an Israeli-Palestinian youth leadership program
that I was invited to attend as an Israeli activist artist, which
brought together youth leaders from both sides of the border.
(Then) "Running Towards The End Of The World" discusses social media and
technology and how it affects all of us in this day and age. Some are
very deep and meaningful and some are kinda silly like "Tech N'
Roll" which simply describes what Seek Irony's music is really about -
the combination of Techno (EDM) and Rock N' Roll."
Get a taste of Tech N' Roll via their music video for the track "Devil In Me" here:
Tech N'Roll track listing:
- She
- Tech N'Roll
- Devil In Me
- Skin2Skin
- When You Lie
- Running Towards The End Of The World
- Low
- Peel Me Away
- Rave-o-lution
- Tragically Driven
- Head Above The Water
Tech N' Rollwas
self-produced by the band at their own Keoss Studios in Tel Aviv,
Israel and Evil Snail Studios in Austin, TX. The album was mixed by Phil
Anderson at Powersound Studios in Edmonton, Canada and mastered by Maor
Appelbaum (Faith No More, Yes, Sepultura, Ill Nino, Starset) at Maor Appelbaum Mastering in CA.
About SEEK IRONY:
SEEK IRONY's
energy was forged early on by its founding members, Kfir (vocals) and
Rom Gov (drums) who were furiously active in the music scene during
their youth. After two successful trips to the US (and years of success
and development in Israel) the brothers felt that it was time to take
things to a whole new level and seek a new US pasture.
Austin,
Texas was chosen for its rich, and open, musical history, and as part
of the relocation plan, Kfir decided to also start up a new Austin based
recording studio called "Evil Snail Studios", which will be the band's
recording home. And after a few intense months of searching, the Gov
brothers welcomed on board two new members, Austin's local Grammy
nominated and Progressive Rock Hall of Fame guitar hero Alex Campbell,
and bassist/sound engineer Adam Donovan who had already worked on tour
as a live sound and light tech with Die Krupps and KMFDM.
SEEK IRONY is:
Kfir Gov - vocals
Rom Gov - drums
Alex Campbell - guitar
Adam Donovan - bass/ misa tri bass
SEEK IRONY online:
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