A24 horror films are sometimes touch and go, I mean, The Witch and It comes at Night were brilliant additions to the genre with deserved praise. But, HEREDITARY is one of those films that came on the heels of an outrageous ad campaign that promised the most disturbing horror film you've ever seen. As usually turns out to be the case, I assure you that it isn't. I'm still a fan of the style of shock advertising made popular in the 50's and love the way HEREDITARY was able to make it work. The film is disturbing, although only because of the misleading story line. Yes, HEREDITARY is very reminiscent of Rosemary's Baby. It's also not a bad film, with decent jump scares and mind numbing mental horror, its hardly the film the advertisements and critics are promising.
Though I still believe there is nothing amazing that makes HEREDITARY stand about above other demon possession type films, it is still worth a watch if you have to the time.
Jeff's really short reviews are designed to briefly highlight those movies that Jeff either loves, or in some cases, hates, without any fluff in between.
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